Mount Dora, FL (August 2, 2018) - Seth Farbman, Chairman of Vstock Transfer interviews CEO Aaron Itzkowitz and COO Bill Lickson for his monthly podcast show.Listen Here
A Mobile Ad Tech Solutions Company
Virtually all the mobile apps we use every day rely on digital advertising for monetization. According to eMarketer, an estimated 45 billion dollars was spent in 2017 on mobile ads, and that market is growing. And yet, the current model is for mobile advertising to interrupt the user experience-- and we don't like that. Neither do the advertisers, in fact, for all the money spent, advertisers are only able to reach a small percentage of users who will actually engage with ads they see.
So what if engaging with mobile ads became a part of the user experience-- no more interruptions? And what if advertisers could get a better ROI on their ad buys?
This thought drove us to develop what is now known as our Verified View technology. This technology utilizes a mobile device’s sensors for facial and audio detection to verify that users are engaging with the ads they’re served. With this guaranteed engagement model we are able to incorporate gamification techniques and rewards in order to make viewing targeted mobile ads a part of the user’s experience with the app.
It's a new model that disrupts the scattershot approach currently offered in digital advertising. With the ad distribution network we're building using this technology, advertisers can now pay a premium cost per engagement that will return a better value and allow us to capture a substantial portion of this 45 billion dollar market.
We’ve developed our own mobile app for Android and iOS devices to leverage this technology.We will soon begin rolling out a software development kit for app publishers that will allow them to monetize their own apps with our Verified Views technology and join our ad network.